The importance of video in marketing

** The following are the contents of Brightcove’s blog posts, E-commerce Series 1: ‘Video’ and ‘Infographic’ that give wings to shopping: Video Moves Business. I liked the content so much that I moved some of it. **Markers’ goals are clear. Creating demand and converting that demand into purchases. But generating demand and improving conversion rates is not as easy as it sounds. In an era of marketing through email campaigns, social media, landing pages, and more, choosing the most effective method can be a powerful strategy.

Using video for marketing is a smart approach that has a very positive impact on CPL (Cost per Lead) as well as demand and conversion rates.

Video makes it easy for customers to recognize products and helps them quickly understand product features. These factors instill confidence in customers in their purchase and lead them to purchase. In order to more clearly show marketers the many advantages of video, we have created a stunning infographic called “Video Moves Business”based on Aberdeen’s latest video marketing ROI report. Check out the infographic below that summarizes the impact of video marketing ROI!

Why video is essential for shopping malls

Video is the most efficient medium for quickly and easily delivering information to consumers. In particular, in recent years, video viewing through mobile has increased remarkably. As proof of this, not only did 9 out of 10 millennials in the United States watch video via mobile, but it is also predicted that video will account for 66% of mobile traffic by 2019.1. Capture the attention of consumers.Video can capture people’s attention faster than other forms of content. If a picture can convey a thousand words at once, a minute of video can convey 1.8 million words. In this way, video can convey a lot of information in a short amount of time, both visually and aurally, effectively focusing consumers’ attention and consuming more video. Analysis of the time spent by Internet users in online malls shows that they spend 88% more time on sites with videos than on sites without videos.2. It can drive them to buy a product.It’s important to keep in mind that the end goal is not simply to grab consumers’ attention with a fun video. You need to be able to draw the consumer’s attention to a purchase. Video not only makes it easy to recognize a product, but also helps you quickly understand the features and benefits of a product, giving you confidence in your purchase. People who watch the video are 64% more likely to buy the product. In the case of JOYUS, which operates a video-centric shopping mall using Brightcove solutions, consumers who watched the video showed a 5 times higher conversion rate than those who did not.3. You can improve your SEO.Search engine optimization (SEO) is one of the essential strategies for shopping malls. This is because you can efficiently improve traffic by making your shopping mall appear at the top of search engines without paying extra. In particular, videos use relevant search terms, titles, and metadata to improve the visibility of search results on your website as well as drive in more traffic. As such, videos are 53 times more likely to appear on the first page of search results than text-only stores. And pages with video content not only get 2-3 times more visits every month than text pages, but also see a 157% increase in traffic from search engines.

Example of a video (video) shopping mall

‘Joyus’ (www.joyus.com), a video-oriented shopping mall, has videos on all its products. It is a representative e-commerce site that shows how you can build a shopping mall with video (video) and how great the possibilities are.

Headquartered in San Francisco, USA, Joyus is a video-focused online shopping mall that delivers product information from over 500 brands to consumers via video. Unlike other shopping malls that use video as a secondary element, Joyus creates and provides content by using experts in each field to provide detailed descriptions and features of all products in the shopping mall, including fashion, beauty, and lifestyle.

Among actual Joyus users, those who watched the video were 5.15 times more likely to convertand purchased 4.9 times more products than those who did not watch the video.

( source : https://blog.brightcove.com/ko/2016/01/e-commerce-%EC%8B%9C%EB%A6%AC%EC%A6%88-1-%EC%87%BC%ED%95%91%EC%97%90-%EB%82%A0%EA%B0%9C%EB%A5%BC-%EB%8B%AC%EC%95%84%EC%A3%BC%EB%8A%94-%EB%B9%84%EB%94%94%EC%98%A4 )

Joyus, a video-focused shopping mall created with Brightcove’s video solution (1:26)

source : 1. E-commerce series 1: ‘Video’ gives wings to shopping

2. infographic : Video Moves Business