Summary

Pinterest has been in business since November 14, 2012. (https://business.pinterest.com/en)

The video is on YouTube, the image is on Pinterest. If you are thinking of marketing based on images (ex: flower shop), you can use the Pinterest platform, a social network, to easily create a website for each business and maximize the promotional effect.

Below is a video that implements the sale of agricultural specialties through the Pinterest business and uses it as a website. There doesn’t seem to be an easy way to market online that’s easier, more intuitive, and more visually appealing to retailers.

Install the ‘Pin It’ button mentioned below on your web page or download and install an extension such as Firefox or Chrome in your browser, and then ‘pin it’ directly from the image of your product to Pinterest business page can be completed in a very short time.

The video below is also well organized. I recommend it.

Increase the number of inflows | Pinterest Marketing | How to get more visitors (8:46)

Advantages and Disadvantages

Advantage 1 You can go directly to the sales page on Pinterest.

Advantage 2. In the US, people who sell products on eBain are using Pinterest to increase their conversion rate. In Korea, Pin It can be used for marketing in most open markets such as auctions. Please refer to those who sell/distribute in open market.

Advantage 3. If you share your videos on YouTube to Pinterest, you can maximize the inflow of YouTube, and you can maximize marketing through YouTube videos and Pinterest images.

Advantage 4. Google search is like Google Plus or YouTube, and Twitter and Pinterest business pages are exposed in search results. In my case, I pinited 319 pins and searched for an infinite ink all-in-one rental. This is judged to be successful in search exposure using search engine optimization. Another advantage of using a Pinterest business page is that it is also exposed to Google search results and enables free search ads.

Disadvantages: The effect of exposure within Pinterest is good, with 763 monthly readers and 3 monthly participants on my business account from December 27, 2015 to January 26, 2015. It contributes little to the conversion. As a result of analysis through Google Analytics, my inflow to the shopping mall was 7,561 sessions during the same period, but the contribution of Pinterest among social media was low at 8.47% in 5 cases.

** Advantages of the Pinterest website**

(Source: http://cafe.daum.net/hkppt/IlTZ/63 , If you visit this link (URL), there is a training course, so if you need it, please participate)
A. Easy to build publicity website
B. After building the website, there is no maintenance cost and the user himself/herself renews it
C. The user himself/herself continuously updates information without the support of an external solution provider on the website
D. Real-time interworking/link connection with social networks
E. Provide detailed purchase information by connecting existing sites (cafes, blogs) and Pinterest Source Link
F. Site function and data archival room
G. Storing confidential data (images, documents, videos)
H. Marketing reference available for easy search for similar businesses
J. Mobile synchronization possible
K. Social Marketing, Image Marketing, Color Marketing, Image Telling (Image + Storytelling), Celebrity Marketing Effect

** Scope of use of business Pinterest website **

(Source of article: http://cafe.daum.net/hkppt/IlTZ/63)
A. Corporate Marketing Communication
B. Strengthening Branding
C. Event
D. Promotion
E. Auxiliary marketing platform for general website
F. Efficient use of Pinterest marketing tools

** Business Pinterest website use cases by industry **

(Source of article: http://cafe.daum.net/hkppt/IlTZ/63)

A. Beauty salon:http://pinterest.com/parkchoonok/
B. Agricultural Specialties Shopping Mall:http://pinterest.com/arirangmall/
C. Media Institution: Pocheon Newspaper: http://pinterest.com/ipcs21/
D. Personal home shopping mall:http://pinterest.com/ysoonhi
F. Joeun Mall:http://pinterest.com/okjukang
G. Nano Architecture:http://pinterest.com/suyeunjung
H. Gildong Elderly Nursing Hospital:http://pinteres.com/hsa365
I. Dr. Gangdong Red Hair Transplantation Center:http://pinterest.com/hsa366
J. travel agencies:http://pinterest.com/beaufly9182

Setting up a business account(https://business.pinterest.com/ko/set-your-business-account )

If you go to the above URL (https://business.pinterest.com/en/set-your-business-account), 1. Sign up with a Business account, 2. Website authentication, 3. ‘Pin It’ button download.

1. Sign up for a business account

If you are new to Pinterest, please sign up with a Business account. I had an account that I used as a personal one, so I switched to a business one.

2. Website Verification

(Note: The above video is a video of adding meta tags with my website builder solution. Each website builder solution you use may be different, so please refer to the article below to add meta tags or upload an HTML file. )

Once you confirm that you are the owner of the website, your profile picture will be added to any Pins from that site. You also have access to website analytics (see website analytics below), so you can see what people are pining on your website. However, you need to be able to edit the website’s HTML code to check it.

You can verify your website using meta tags or by uploading an HTML file.

Using meta tags

Step 1: Get the meta tag

1. Click your username at the top of Pinterest.
2. Click the gear menu, then click Account Settings.
3. Click ‘Check Website‘ in the Website field.
4. Copy the meta tag.

Step 2: Add meta tags to your website

Add tags between <head> section and <body> section of the index.html file on your website.

Step 3: Complete the setup

Go back to Pinterest and click Done. Pinterest will automatically check meta tags to identify your site.

Upload HTML file

Step 1: Get the file

1. Click your username at the top of Pinterest.
2. Click the gear menu, then click Account Settings.
3. Click ‘Check Website‘ in the Website field.
4. Click to download this file. Do not change the file name. If you have multiple copies of the file, delete the characters you added to the copies from your computer.

Step 2: Upload this file to your website

Upload this HTML file to your web server root folder. (If you upload to a subfolder, Pinterest won’t be able to access it.) Depending on the hosting company, the root folder has different names, but common names are public_html, www, or wwwroot.

When you upload a file to our servers, you must rename the file so Pinterest can find an exact match. For example, if you download a file called pinterest-9d541.html, rename it to a different name like pinterest-9d541-1.html and upload it, it will not be recognized.

Step 3: Complete the setup

Go back to Pinterest and click Done. Pinterest will automatically check your files to verify your site.

Website analysis

To see your website analytics, click Activity (Websites) at the top of Pinterest Analytics. Please see the video below to analyze the Pinterest business account. It has been 1 day since it started and there is still no content.

The video below was taken 3 days after it started. It can be seen that there are still more American users than Korean users. After 30 days, the number of readers has grown to 1,244 and the number of participants has grown to 3.

Please refer to the attached video with English subtitles provided by Pinterest.

How to use Pinterest Analytics(7:27)

All daily average stats are displayed. You can use the date picker to view data from a specific time period, and filter profile data by device in the All Apps menu. Also, you can export the data to a csv file by clicking Export Data

Find out what content people like the most on your website. Shows the average daily impressions, repeats, and clicks of Pins that redirect back to your website, and you can use the date picker to view data for a specific time period. Also, if you add a Pin It button to your website, you’ll know how it affects Pinterest.